Cinchy News

‘Why’ Data: Use analytics to highlight the credit union difference

Originally posted on CU Management

“Dan DeMers is CEO and co-founder of Cinchy, a Toronto-based company that says it “liberates data,” allowing for collaboration, not integration.”

When credit union leaders think about using data to improve their services, they often focus on what they can do with analytics or worry about how to do it. But the real question they need to focus on is why. 

Why do credit unions want to use analytics and what goal are they trying to reach?

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