As privacy teams wrestle with new data protection requirements for 2023, their IT-leader colleagues are struggling with the practical challenges of managing data. Companies now use an average of 245 cloud applications, and Microsoft and Amazon recently introduced features to address the “dread” that IT teams face from the resulting data silos. On February 8, a Canadian standards body jumped further, introducing a new data governance standard that urges companies, in a paradigm shift for data architecture, to stop copying data for each application. Instead, engineers would treat company data like a collaborative Google Document – establishing one secure version of the data and granting apps and users permission to access it. This article explains tech leaders’ alarm over data chaos, the requirements of the new “Zero-Copy Integration” standard, its benefits and drawbacks, and top considerations for assessing the standard and other new data architecture solutions on the market.